SACKVILLE, NB – Area shoppers now have the opportunity to buy locally grown and labelled meat, with the recent launch of a new marketing initiative.
HomeGrown Meats of Tantramar was launched earlier this fall in the Sackville area, featuring meat grown locally using no growth hormones or antibiotics.
A local businessman has literally taken the bull by the horns and is helping to market locally grown meat.
David Hunter is the owner of Pickles European Deli & Specialty Foods in Sackville and has been a food marketer for the past 10 years, assisting others in the packaging, marketing, shelving and distribution of food items. Moving to Sackville from BC a few years ago, Hunter was happy to find that fresh, local meat is available to consumers in the region.
“Growing up in BC it’s really novel to get meat from your local farmer. You just don’t get it; it hasn’t really caught on over there but in this area it has. When I first moved here I went to the farmer’s market and I thought, ‘buying beef from a local guy, that’s awesome’, I’ve really liked it,” he said recently.
Hunter said that after getting the restaurant underway where he serves local and specialty foods, he began to think about selling locally produced beef in the marketplace.
“I deal with an abattoir, Boudreau Meats in Memramcook; it’s a fully licensed establishment where local producers take their livestock and it’s where I buy my meat. It’s super high quality meat and it’s all local; so I thought why not get that into the marketplace,” he explained.
And so the idea for HomeGrown Meats of Tantramar was born. Hunter worked with the abattoir and local producers to package the fresh meat, approaching Sackville Save Easy owner Andy Rose to provide the venue for the sale of the brand.
“Andy was totally open to the idea and we’ve just moved on the concept from there. Right now HomeGrown Meats of Tantramar offers beef and lamb, but we’re hoping to expand that in the near future to include other meats. Right now we’re trying to source local chicken and turkey and pork producers,” he noted.
It’s important to note, he said, that the meat being offered will always be grown right in the Tantramar area.
“Whether it’s Dixon’s beef in Point de Bute, or Acton’s farm; lamb from the Oulton Family in Jolicure or Nathan Murray. The brand will always support locally grown meats, at competitive prices,” he said.
Hunter said he believes its very important to support the local food producers.
“My grandfather was a farmer and he worked hard to produce the food that he did…Farmers are the grassroots people, they combine old school knowledge with new technology to produce a fine quality of food…I believe we need to support these local producers to build a more lucrative local food system,” he said.
Local lamb producer Julia Oulton agrees.
“The HomeGrown Meats of Tantramar is good for everyone. It helps us local producers to get our meat into the local marketplace and gives local people an easier way to buy locally grown meat. It’s a win-win situation for everyone and we’re pleased to supply lamb for the brand,” she said recently.
HomeGrown Meats of Tantramar are currently available at Save Easy in Sackville as well as at Co-op in Shediac and Dieppe.