The provincial government is collaborating with the State of Maine to promote themselves as unique tourist destinations to travel writers in New York City. From left: Nancy Blount, president, Blount Small Ship Adventures and Tourism, Heritage and Culture Minister Trevor Holder at Times Square in New York.
The provincial government is collaborating with the State of Maine to promote themselves as unique tourist destinations to travel writers in New York City.
"New Brunswick has many world-class experiences of which to be proud," said Tourism, Heritage and Culture Minister Trevor Holder, who is in New York City as part of this promotion. "We have an opportunity to share these experiences with travel writers and be a participant in the globally growing tourism industry. Our government is proud to promote these unique tourism products as we continue to make our province a tourism destination of choice and the province and Maine as a two-nation vacation."
The provincial and state governments are promoting:
– the Two-Nation Vacation experience highlighting the two jurisdictions as travel destinations;
– the expedition-class cruise line itineraries between Saint John and Portland, Maine, in partnership with Blount Small Ship Adventures;
– the reopening of the Algonquin Resort in Saint Andrews; and
– the Congrès Mondial Acadien, which will take place Aug. 8 - 24.
"Maine and New Brunswick have a shared history and culture,” said Carolann Ouellette, director of tourism, State of Maine. “They are both closely tied to the sea, boasting beautiful harbours, scenic fishing villages and delicious seafood."
Representatives of both jurisdictions are being joined by Nancy Blount, president of Blount Small Ship Adventures, which recently confirmed that it will use Saint John as a home port beginning in 2015.
"The awareness we are able to generate in New York City, which is one of our key marketing targets and the media capital of the United States, demonstrates the extent to which world-class New Brunswick products and experiences impress people," said Holder. "By gaining visibility in these markets, we can grow the flourishing tourism industry in New Brunswick and create a strong provincial economy. We are pleased to join with the State of Maine and Blount Small Ship Adventures to raise awareness and promote what we have to offer visitors."
The Department of Tourism, Heritage and Culture participates in a number of strategic activities to encourage coverage from travel media. In 2013, coverage of New Brunswick tourism products and experiences generated more than $13 million in editorial advertising value.