FREDERICTON, N.B. – The provincial government is continuing discussions with the State of Maine to expand their Two Nation Vacation partnership.
Tourism, Heritage and Culture, Minister Trevor Holder met Feb. 11 with George Gervais, commissioner of economic and community development, State of Maine. They discussed ways to keep the partnership going and to expand it.
"We had productive discussions, and I am hopeful for more good news to come," said Holder. "The Two-Nation Vacation concept is one that has mutual benefits because bringing more visitors to both New Brunswick and Maine helps collectively to increase visitations and internationalize the trip.”
The Two-Nation Vacation promotion started a few years ago. The two jurisdictions have since developed joint promotion tools, including brochures, a website, magazine advertisements, media tours and media events, and social media.
In the coming year, the website will be improved and a new social outreach plan will be put in place to attract more travellers.
"As a province, we have only begun to scratch the surface when it comes to promoting our province in the globally competitive tourism industry," said Holder. "Our government is committed to finding innovative ways to tap into that potential, and one of the ways we are doing that is by partnering with the State of Maine to create awareness for a unique international travel experience – the Two-Nation Vacation initiative."