Sackville is once again investing in a number of tourism initiatives this summer to help market the southeast New Brunswick region to new visitors.
The town recently awarded the printing contract for the annual Sackville visitor guide to Taylor Printing Group Inc/Dollco Printing of Moncton at a cost of $7,500. The guide features events listings promoting the attractions and the activities that are happening in Sackville this spring, summer and fall. The guide is updated and refreshed every year to incorporate new happenings in the community, with thousands handed out every year at trade shows and the visitor information centre.
Town council also approved a $5,415 grant to the South East Tourism Association to help promote regional tourism initiatives this year.
Sackville’s highway billboard signs will also get a fresh new look this year, says Rebekah Cant, the town’s director of community development, programs and tourism.
Cant says the current signs, which feature a black and white image of the Tantramar marsh by local world-renowned photographer Thaddeus Holownia, will be replaced with newer ones when the tourism department has had a chance to meet with the community’s tourism advisory committee to discuss ideas for a new image and bring forward recommendations. The town has budgeted $12,000 for the new signs.
The town will also be replacing some of its information panels/signage within the waterfowl park this summer at a cost of approximately $15,000.