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Holidays made brighter for hundreds of local families thanks to Sackville's Christmas Cheer

Elizabeth Wells is shown in the foreground as volunteers sort and bag donations during last year’s Christmas Cheer program packing day.
Elizabeth Wells is shown in the foreground as volunteers sort and bag donations during last year’s Christmas Cheer program packing day.

Community support vital for continued success of program

SACKVILLE, N.B. – With the spirit of giving upon us, local residents are encouraged to open their hearts and their wallets to spread a bit of ‘Christmas Cheer’ once again this holiday season.

The community has always been generous in their support of the local Christmas Cheer program and Elizabeth Wells, chair of the Sackville Community Association, doesn’t anticipate this year to be any different.

“I expect we’ll meet our goal,” she said.

Wells said approximately $35,000 in cash and toy donations was raised last year and believes the same giving spirit will continue this year. She did admit that “donations and toys are coming in a bit slower this year” but believes people may just not be feeling the spirit of the season yet with the lack of snow.

“So I just want to remind people, if they haven’t already, to send in their donations.”

Wells said community support is vital for the continued success of the annual Christmas Cheer campaign.

Since its inception in 1967, hundreds of thousands of dollars and toys have been donated to the Christmas Cheer program, touching the lives of many families by providing them with much-needed food, clothing and children’s gifts at Christmas.

Last year alone, thanks to the generous donations, Christmas Cheer provided assistance to more than 600 individuals from the Sackville area, including more than 160 children. That assistance was in the form of food vouchers, toy bags for young children, and fruit baskets for seniors. Gift certificates were also purchased from local businesses and distributed to 51 teens.

Wells said sometimes its easy to forget there are people in our own neighbourhoods who are facing their own personal crises or hardships. It’s a challenging time of year for many people, she said, as heating and power bills rise and families are trying to make ends meet. Buying gifts or getting a Christmas dinner on the table just wouldn’t be possible without the extra help.

“It’s important to give,” she said.

If you are aware of an individual or family in the E4L mailing area needing assistance this holiday season, contact Wells at 536-1063.

If you wish to make a cash donation, you can drop off or mail your donation, payable to “Christmas Cheer”, to: The Royal Bank, 103 Main St., Sackville, NB, E4L 4B1.

Toy, clothing and other gift donations can be dropped off at the Sackville United Church at 110 Main Street during office hours, Wednesday to Friday, from 9 a.m. to noon.

Wells said toy donations can include items such as dolls, books, games, puzzles, toy trucks, baby items and more. She suggests donations that don’t take up too much space or anything that requires batteries or electronic equipment to play them on.

Packing day will be held Thursday, Dec. 14 at St. Paul’s Anglican Church. Volunteers are always needed to help with the sorting and packing of toys and clothing, which usually gets started around 9 a.m.



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