SACKVILLE, N.B. – Following the consumer frenzy of Black Friday and Cyber Monday, today’s “Giving Tuesday” celebrates the importance of giving back.
This year on Giving Tuesday nature lovers in New Brunswick can help create new nature reserves while maximizing the impact of their charitable donation. Thanks to a national partnership with TELUS, and a regional partnership with giftware company Basic Spirit, donations to the Nature Conservancy of Canada (NCC) on Nov. 27 will be matched. Donors can choose to support projects in their home province —such as NCC’s habitat conservation projects Sackville.
“We’re hoping Giving Tuesday will be even better this year, and help us expand some of our NB projects, like our Moose Sex Project," said Kathryn Morse, NCC’s Atlantic director of communications.
The Moose Sex project is an ambitious initiative aimed at protecting wildlife and species across Nova Scotia and New Brunswick. The Chignecto Isthmus is a critical land bridge that serves as the only route for terrestrial wildlife to move in and out of Nova Scotia, where moose are an endangered species on the mainland.
While New Brunswick has a healthy moose population totaling more than 29,000 individuals, mainland Nova Scotia's moose herd has been thinned to the point the species is endangered and now totals only about 1,000 individuals.
The Chignecto Isthmus is a narrow, sensitive corridor that, if not protected, would disrupt wildlife movement for many species in what conservation planners refer to as the Northern Appalachians-Acadia Ecoregion.
It’s for this reason the NCC has, to date, secured 18 properties in the Chignecto Isthmus Natural Area, which total more than 2,500 acres (1,012 hectares). These properties are located in the Upper Tantramar Watershed, Halls Hill and Baie Verte in New Brunswick and three sites near Amherst in Nova Scotia.
In addition to the Moose Sex Project funds raised during Giving Tuesday will support a variety of NCC projects throughout the province.
“Conservation of these beautiful habitats is important for wildlife, and also for people to feel connected to nature,” said Paula Noel, NCC program director in New Brunswick. “By donating on Giving Tuesday, New Brunswickers can have a greater impact and help protect places they cherish for generations to come.”
In the 9th annual Charity 100 Rankings by MoneySense, the Nature Conservancy of Canada was again named the top environmental and conservation charity in the country. NCC earned an overall grade of A+ for its performance in Charity and Fundraising Efficiency, along with Social Transparency.
“The rating from MoneySense reinforces that people can feel good about making Nature Conservancy of Canada their charity of choice,” said John Foley, Atlantic Regional Vice President for NCC. “With the continued generosity of individuals, businesses and foundations, NCC will be able to expand its New Brunswick conservation projects and have a greater impact for wildlife and species at risk.”
The Nature Conservancy of Canada has launched its Landmark Campaign — the largest private charitable campaign for conservation in Canadian history. This $750-million campaign will double the land and water conserved by NCC to 6 million acres (2.4 million hectares). Donations to the Landmark Campaign will support 500 new conservation projects across the country and include some of Canada’s most important forests, wetlands, grasslands and coastal areas. In New Brunswick these projects include expanding NCC’s Musquash Estuary, Point Escuminac and Chignecto Isthmus nature reserves.
“There is an urgent need to protect more habitat in Canada and to engage more Canadians in protecting our most threatened wild places and wildlife,” said Dan Kraus, senior conservation biologist, Nature Conservancy of Canada. “Nature conservation benefits everyone because it provides us with clean air and water and places to recharge our minds and bodies. When we find opportunities to be in nature, whether spending time in a local green space or exploring a wilderness park, we are more likely to take steps to protect these natural areas.”
Donations in support of the Nature Conservancy of Canada in New Brunswick can be made online at natureconservancy.ca/donate or by calling the New Brunswick office at 1-877-231-4400.