SACKVILLE, N.B. – Sackville is set to release a new series of short videos it has produced in its latest efforts to promote the town and attract more people to live, work and play here.
Four promotional videos have been created and will soon hit the Internet as part of the town’s marketing strategy to appeal not only to tourists but for those looking to come to Sackville to start up a business, raise a family or retire here.
Jamie Burke, senior manager of corporate projects, said this is the town’s first time producing these types of short videos for website advertising and social media platforms, a market where Sackville has just begun to explore.
“It’s somewhere we need to be,” said Burke of online advertising.
The videos, which will be distributed soon, are targeted to four different markets – potential new students to Mount Allison University; seniors or retirees looking to move to Sackville; young families and entrepreneurs; and tourists.
Burke said town staff felt there was an opportunity, in particular, to appeal to retirees and the young professionals who would be attracted to Sackville’s high quality of life and low real estate prices. With the increasingly high cost of living in metropolitan areas in central and western Canada, many individuals and families are opting to move to smaller areas as they have more flexibility to choose where and how they work.
“We felt that was an opportunity for Sackville, where average home prices are a fraction of the cost of other areas, to generate more interest in our community,” said Burke. “We have a quality of life that is second to none and people need to know about it.”
The videos will also serve as another tool to generate interest at tourism trade shows, said Burke, to provide a more innovative way of drawing people to Sackville rather than the traditional measures such as brochures, guides and maps.
The videos were put together by Mount Allison University student Anas Nannis, who captured the footage and produced the four videos over a six-month period.
“We’re really happy with how they turned out,” said Burke.
“We’re pretty excited to get them out in the community and out into the market and show people what we have here.”