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Sackville’s Christmas Cheer program still seeking community support

Donations down compared to previous years

Elizabeth Wells is shown in the foreground as volunteers sort and bag donations during last year’s Christmas Cheer program packing day.
Elizabeth Wells says donations to Sackville's Christmas Cheer program are down so far this year but reminds residents there is still time to support this worthy cause.

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SACKVILLE, N.B. — As the Christmas season draws closer, members of the Sackville Community Association (SCA) are hoping residents will reach out and provide a helping hand to those less fortunate this holiday.

Elizabeth Wells, chair of the SCA that operates the annual Christmas Cheer program, said the community has always been generous in its support of this worthy cause but this year donations have been down to date.

She hopes that will change over the next week or so.

“At this time of year, it is vital that we provide support to those in our community who face financial hardship,” said Wells. “We encourage Sackville citizens to donate at the Royal Bank so that we can hit our target this year and provide a happy Christmas for our clients.”

Wells said approximately $30,000 was raised last year to provide a helping hand to local families and individuals in need. She said this level of community support is vital for the continued success of the annual Christmas Cheer campaign, which helps out an average of about 250 families and several dozen individuals each year in the form of food vouchers, toy bags for young children, gift cards for teens, and fruit baskets for seniors.

She said it’s a challenging time of year for many people and buying gifts or getting a Christmas dinner on the table just wouldn’t be possible without the extra help from Christmas Cheer. Whether it’s elderly shut-ins or working poor families who are struggling to get by, or perhaps even single parents whose spouse has died and is having difficulty managing the bills, the program benefits many.

•If you wish to make a cash donation, you can drop off or mail your donation, payable to “Christmas Cheer”, to: The Royal Bank, 103 Main St., Sackville, NB, E4L 4B1.

•Toy, clothing and other gift donations can be dropped off at the Sackville United Church at 110 Main Street during office hours from 9 a.m. to noon on Monday, Wednesday and Friday mornings. Packing day will be on Thursday, Dec. 12.

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